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Introduction to U.S. Immigration

Verónica Belén was born in Buenos Aires, Argentina, and she obtained her degree from the Universidad Argentina de la Empresa (UADE). In 2008, she emigrated to the United States with her family, an experience that provided her with valuable insight into the challenges and opportunities associated with starting a new life in a foreign country.

This course offers an in-depth examination of the immigration process in the United States, highlighting the distinctions between immigrant and non- immigrant visas.

The following is a comprehensive overview of the United States immigration process, including a distinction between immigrant and non-immigrant visas.

This comprehensive approach will provide you with a solid foundation for your venture.

Course Structure

1. Non-Immigrant Visas

This section offers an overview of the most prevalent types of non-immigrant visas, with a focus on three key options:

– Investor Visa (E-2): This includes a detailed examination of the requirements,
eligibility criteria, processing timelines, associated costs, and the overall application
process.
– L-1 Visa (Intra-company Transfer for Executives or Managers): This segment covers
the concept of dual intent, necessary qualifications, financial implications, and estimated
processing times.
– O-1 Visa (Individuals with Extraordinary Abilities): This section elucidates the
application process, expected timelines, eligibility requirements, and associated costs.

2. Immigrant Visas

This portion addresses significant immigrant visa categories such as the National Interest Waiver (NIW – EB-2) and the EB-5 (Investment-Based Green Card). It provides insights into the costs, requirements, and processing durations associated with each visa category.

3. Summary and Other Options

A brief mention of the Student Visa and additional minor visa categories is included, alongside an examination of family-based petitions and their particular relevance to individuals in Brazil. This structured overview aims to convey critical information regarding U.S. immigration, emphasizing visa options and key considerations for potential applicants.

Module 4: Paid Advertising on Facebook (2-3 hours)
4.1 – Establishing Business Manager and implementing Facebook Pixel
4.2 – Understanding campaign structure, focusing on testing and scaling
approaches
4.3 – Strategies for effective audience targeting within the U.S.
4.4 – Comparison between Campaign Budget Optimization (CBO) and Ad Set
Budget Optimization (ABO)
4.5 – Best practices for effective creative testing
4.6 – Interpretation of key performance metrics,
4.7 – Strategies for optimization and scaling of advertising efforts
4.8 – Prevention of ad account suspensions and maintenance of Business
Manager integrity

Bonus Material (Optional – Additional Charge)
1 – Daily operational checklist for store management
2 – Ready-to-use advertising creative templates
3 – Comprehensive PDF resource encompassing all referenced tools and
links
4 – Product testing tracker spreadsheet