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Mastering Media Buying

Tharik Maluf is a distinguished marketing professional with over six years of extensive experience in the field, prepared to lead a comprehensive course on paid advertising. Since the commencement of his marketing career in 2019, Tharik has cultivated his expertise by collaborating with a diverse range of industries, including investments, financial advisory, health insurance, retail, and sports department stores.

This course provides a comprehensive overview of essential marketing concepts designed to enhance brand strength. It encompasses the identification of ideal customer segments and employs analytical techniques to assess competitors through resources such as the Facebook Ads Library, all with the objective of improving profitability. Participants will acquire proficiency in digital advertising platforms, including Google Ads, YouTube Ads, Facebook Ads, and TikTok Ads. Additionally, the use of reliable tools, such as Canva, and AI-driven solutions like ChatGPT, will be emphasized to facilitate smarter work practices and maximize returns. 

Through the inclusion of real-world business examples and well-defined methodologies for evaluating and refining campaigns, this course equips individuals with the necessary skills to increase sales and achieve success in the realm of digital advertising.

Fundamentals of Advertising

  • Definition of Advertising
  • Initial Steps in Advertising
  • Advertising Formulation
  • Sales Principles

Facebook Advertising

  • Utilizing Business Manager/Ads Manager
  • Contingency Systems
  • Lead Generation: Strategies for Building and Managing Campaigns
  • eCommerce: Approaches for Building and Managing Campaigns

YouTube Advertising

  • Utilization of YouTube Ads via Google Ads
  • Lead Generation: Strategies for Building and Managing Campaigns
  • eCommerce: Approaches for Building and Managing Campaigns
  • Distinctions from Facebook Advertising

Google Advertising

  • Fundamentals of Google Ads
  • Variations from YouTube Advertising despite Common Platform

Leveraging Artificial Intelligence to Enhance Work Efficiency

  • Available Tools
  • Strategies for Implementation

TikTok Advertising

  • Considerations for Utilization
  • Guidelines for Effective Use
  • Distinctions from Facebook Advertising